Edition: 1
Release: 2010-02-26
Publisher:
Binding: Kindle Edition
ISBN/ASIN: B003VYC6WW
The iPhone: Apple's Third Act (Electronic Business Case Series)
More than any other product, the iPhone has made the mobile Web a mass market phenomenon. Free download The iPhone books collection in PDF, EPUB, FB2, MOBI, and TXT formats. How did that happen? How and why did Apple change the structure of the mobile value chain? What are its prospects for the future? How will it affect other industry players? This case study, developed by Professor Haim Mendelson of the Stanford Business School, leads to an analysis of these questions.
Areas of study: Strategy, Electronic Commerce, Mobile Internet.
Related case studies and industry notes: Apple and the Music Wars; Mobile Technology Primer; i-mode: Weaving an “Analog” Web; The Kindle; Mobi TV
Other case studies in the series: Video Games: Back to the Future; OpenTable; Online Search; Google; Nordstrom and Zappos; Netflix
email Mendelson_Haim@gsb.Stanford. Best deals ebooks download The iPhone on amazon.du for more information. Download The iPhone: Apple's Third Act (Electronic Business Case Series) with free ebook downloads available via rapidshare, mediafire, 4shared.
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